About Us

Our Story

OrthoFeet, Inc. was established in 1984 by Ron Bar and his brother Michael Bar. Ron Bar earned a doctorate in biomedical engineering from the Technion Israel Institute of Technology and Michael Bar earned a master’s degree in mechanical engineering from the same institute. The real story of Orthofeet, however, lies in Ron Bar’s motivation for the business. As a young soldier serving as a reserve during the Yom Kippur war of 1973 in Israel, Ron Bar lost his leg when his tank was hit with a missile. Out of this tragedy, OrthoFeet was born. Ron saw early on that the traditional method of taking a cast of a patient’s foot was cumbersome, and often, inaccurate. After earning his degrees, he set out to design insoles, foot orthotics, and footwear that would make more sense to his condition and others with mobility issues. Ron’s brother, Michael, also joined him, adding his expertise as a mechanical engineer. Together, they came up with a method that would allow the orthotic to mold directly to the shape of the foot, using expandable polyurethane foam that is activated by water. This patented orthotic allows for a more accurate and dynamic shaping to the contours of the foot, enhancing fit and comfort. In 2000, using its expertise in foot biomechanics and orthotics design, OrthoFeet started a line of comfort orthopedic shoes, which combine attractive styling with innovative comfort features. Ron’s war tragedy led to what is today a very successful business that improves the lives of millions of customers worldwide.

Business Philosphy

OrthoFeet has two primary objectives that direct our approach to operating a business. One is to offer the ultimate in comfort, function and style in footwear, orthotic insoles and socks. The other is to provide the very best customer service possible, as we have long recognized the importance of satisfied, happy customers.

Focusing on these objectives provides great benefits to our customers as well as OrthoFeet. We have outstanding customer loyalty and satisfaction, with millions of customers who truly appreciate our commitment to quality, performance and customer satisfaction.

We look forward to offering you unsurpassed comfort and pain relief as well as customer satisfaction that all of our customers enjoy.

Our Footwear

The primary focus of the OrthoFeet brand is to offer the ultimate comfortable and functional shoes, orthotic insoles and socks. By combining athletic footwear technology and therapeutic detailing, OrthoFeet footwear offer the highest level of comfort and protection for sensitive feet.

Finding the right pair of shoes can be a tiring process, especially when faced with a foot ailment. OrthoFeet employs biomedical engineers to build innovative footwear products, designed to alleviate the symptoms associated with various foot conditions, such as Plantar Fasciitis, Heel and Foot pain, bunions, corns, calluses, and neuroma, and products for individuals with diabetes, arthritis and Neuropathy.

Partnering with Medical Professionals

Testimonial from Dr. Stephen Gershman, DPM

In order to provide the most comprehensive foot care to patients, medical practices treating foot pain partner with OrthoFeet. OrthoFeet is the #1 brand recommended by podiatrists. For patients that have multiple foot or pain issues alongside diabetes, OrthoFeet’s scientifically-informed designs can make a huge difference in day-to-day comfort.